challenge
Take a variety of bolted on disparate productivity features we'd been building based on user feedback and bring them together into a productivity tool that users will live in everyday. Trouble was, we needed validation in order to first secure more funding but then to enlist early adapters and beta participants quickly.
solution
Assemble a crack team of Product Management, UI/UX Design, Development, and QA resources in collaboration with Customer Success and Marketing to define and create a prototype for a sales enablement tool that makes users more productive and perform better.
Start by defying personas, developing use cases and user flows then move on and create wireframes, prototypes and animations. Use to prototype to validate and iterate on assumptions. Finally, present prototype and animations to hand selected customers, board members and investors.
responsibilities
personas • use cases • user flows • wireframes • user testing • functional requirements
See how we turned this prototype into the full blown KiteDesk Flow application.
“At PostUp, we’ve found KiteDesk to be the most effective tool on the market. When you have a proven tool that works, it’s essential to our workflow.
With KiteDesk, we’ve been able to mine disparate data sources and quickly distil actionable data. Then, we’ve been able to convert those leads into opportunities and revenue. We’re also utilizing Salesforce.com as our CRM and doing our Outbound direct. We found simplicity in the workflow that KiteDesk offers.”